September 26, 2023

Dos and Don’ts in Customer Service in Call Center

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Call centers are often the first point of contact between a business and its customers, making them crucial for the overall customer experience. Excellent customer service in a call center impacts customer satisfaction and contributes significantly to a business’s success. It also builds and maintains strong customer relationships.

While being a call center agent is a rewarding experience, it can also be a challenging job. Call center agents have many responsibilities, such as building a good relationship between the business and clients, providing outsourcing support, and taking customer orders. On top of that, you have to deal with various kinds of customers.

To offer the best service and contribute to the growth and success of the business, you should be aware of the dos and don’ts of customer service in call centers. We have compiled a list of these dos and don’ts to help you provide exceptional customer service. 

The Do's of Customer Service in Call Centers

The following are some of the essential dos of customer service in call centers:

Active Listening and Empathy

Active listening is a fundamental skill in customer service. It allows call center agents to understand the customer’s issue better. This understanding is essential for providing accurate solutions and addressing customer needs effectively. Customers who feel heard and understood are more likely to perceive the business positively.

When call center agents actively listen to customer issues, they can easily find appropriate solutions, minimizing the chances of misunderstandings and incomplete issue resolution. In addition, active listening enhances customer satisfaction. Customers who feel listened to and understood are more likely to be satisfied with the service, even if their issue is not promptly resolved.

The following are tips for call center agents to demonstrate empathy effectively.

Using Empathetic Language

Call center agents should use empathetic phrases like “I’m sorry to hear about your experience” or “I understand how frustrating this must be for you.” Using empathetic phrases shows you are concerned about the customer’s feelings.

Asking Open-Ended Questions

You can demonstrate empathy by encouraging customers to share more about their feelings and experiences by asking open-ended questions.

Avoid Interruptions

When customers are expressing their issues, avoid the urge to interrupt them. Instead, let them express themselves fully before responding. Interruptions can only lead to more frustration. Also, you must match your expressions and tone to the customer’s emotions. For instance, you use a calm and understanding tone when talking to upset customers to help defuse their frustration.

Clear Communication

Clear communication is critical in call centers and is a skill that agents must have. It ensures customers fully understand instructions, solutions, and information provided by agents, minimizing the risks of misinterpretations and misunderstandings.

Customers who receive clear and concise responses are more likely to be satisfied with the service. A positive customer experience enhances customer loyalty and retention. Customers appreciate agents who are honest and provide information without unnecessary complexity.

The following are tips for avoiding jargon and technical terms that customers might not understand.

Use Plain Language

Use plain, straightforward language that an average customer can easily understand, and avoid using industry-specific jargon.

Avoid Acronyms

Minimize the use of abbreviations or acronyms. If you must use them, ensure you explain what they mean the first time you use them.

Ask Clarifying Questions

Ask clarifying questions if you are unsure whether a caller understands a concept or term.

Product and Service Knowledge

Product and service knowledge is fundamental to excellent customer service in call centers. Prospective customers usually contact call centers to seek information or assistance. Agents must comprehensively understand what they are supporting to provide accurate solutions. 

Well-informed call center agents can address customer issues promptly and effectively.

Customers appreciate receiving guidance from an expert who is well-versed in the products or services they are using. An informed call center agent can offer valuable insights and recommendations to improve the customer experience.

When customers are offered knowledgeable and accurate support, it enhances their trust in the company and its services or products. Knowledgeable call center agents enhance customer confidence and loyalty by conveying professionalism and competence.

On-going training is crucial as it keeps call center agents informed about industry trends, best practices, and emerging technologies. It also provides opportunities to refine problem-solving skills and ensures that all agents have a consistent level of knowledge.

Problem Resolution

Call center agents must effectively address customer issues and reach resolutions while keeping the customers satisfied. When a customer presents an issue, you should actively listen and allow them to explain the concern without interruptions. You should show empathy by acknowledging their frustration or inconvenience.

Additionally, you should gather the necessary information about the issue by asking them clarifying questions. Based on your understanding of the problem, provide a solution that aligns with the customer’s needs and the company’s policies. Be sure to explain the proposed solution to them.

If the customer agrees with the proposed solution, you can implement it and follow up with them to ensure the issue has been fully resolved and that they are satisfied with the outcome. This demonstrates your commitment to their satisfaction.

Empathy and Patience

Customers appreciate call center agents who understand their frustrations and remain patient and calm in challenging situations. You should show genuine empathy and patience throughout the process.

Also, you should take ownership of the issue, even if it involves other departments within the company.


Personalization is essential in customer service and can profoundly impact customer satisfaction and overall business success. Customers feel valued and understood when interactions are customized to align with their preferences and needs. When customers feel that a company understands and anticipates their preferences, they are more likely to engage with the brand and appreciate the value it provides. 

Personalized communication, such as emails addressing customers by name or referencing their past interactions, enhances engagement rates. It makes customers feel valued, increasing open rates and engagement with marketing materials.

In addition, a personalized experience creates a ripple effect of positive word-of-mouth, potentially attracting new customers and enhancing the company’s reputation.

The Don'ts of Customer Service in Call Centers

The following are things to avoid in customer service in a call center:

Relying Solely on Scripted Responses

Scripted responses in call centers are crucial as they provide consistency and ensure key information is communicated accurately. However, over-reliance on scripted responses can make interactions sound insincere, frustrating customers. 

Every customer is unique, and their needs vary. Call center agents should use scripts as a starting point and tailor their responses to address each customer’s specific concerns and preferences.

Not Acknowledging Customer Emotions

If you do not acknowledge and address customer emotions, you can negatively impact their satisfaction levels. For instance, ignoring a customer’s emotions when they are upset can escalate the situation and increase dissatisfaction. Acknowledging emotions allows you to empathize with the customer and de-escalate the situation. 

Transferring Customers Repeatedly

Transferring customers repeatedly can be frustrating, leading to a poor service experience. Customers often spend more time on hold or navigating through automated menus during transfers. This can result in a negative perception of the company’s efficiency.

Also, every customer transfer delays problem resolution, which can cause further frustrations. Customers expect their concerns to be addressed promptly and seamlessly.

Overpromising and Underdelivering

Failing to deliver on promises can lead to customer disappointment, potentially resulting in complaints or even lost business. Disappointed customers are more likely to abandon your business and move to competitors. They can also do negative reviews about your brand.

Customers often rely on the promises made by businesses. If you do not meet these promises, trust erodes, and the customer’s perception of the company suffers. Being transparent and honest with customers enhances trust. Therefore, you should set realistic expectations regarding issue resolution, product capabilities, or delivery times.

Lack of Ownership

When call center agents take ownership, customers feel heard and valued. A lack of ownership can make customers feel their concerns are not being taken seriously. In addition, customers will look positively on your business when they feel their issues are taken seriously and you are committed to resolving them.

Ignoring Feedback

Customer feedback is in call centers as it provides insights, identifies improvement areas, and helps deliver better service. It helps you better understand your customers’ needs, preferences, and pain points. Addressing feedback can improve customer retention rates and give your business a competitive edge.

Call center agents should ask for feedback during and after interacting with customers. You should make it clear to customers that their feedback is valued and encourage them to share their positive or negative thoughts. Ignoring this feedback allows you to make the same mistakes over and over again.

Conclusion: Dos and Don'ts in Customer Service in Call Center

Exceptional customer service in call centers enhances customer satisfaction, loyalty, and retention, leading to business success and growth. Call center agents should possess active listening, clear communication, and problem-resolution skills.

Consider hiring professional call center agents via Always Answer to enhance your company’s customer service. Contact us with any questions, and we will be happy to answer.