Regardless of the cause it supports, the fundraising center needs to increase its outreach if it wants to accomplish its fundraising goals. Sadly, most fundraising centers simply don’t have the budget to hire more workers, and volunteers are always in short supply.
With that said, are all fundraising centers doomed to fail to hit their fundraising targets? Not exactly! Fortunately, there is a way for a fundraising center to expand its outreach and raise the probability of hitting its targets.
However, the only way to do that and stay within budget is to hire a call center service. Keep in mind that not all call center services are equal in quality.
In this post, we’ll help you make the right choice for your cause by explaining why you need a call center service and how to pick one that won’t break the bank.
Why the Fundraising Center Needs a Call Center
Anyone working at a fundraising center or for a charitable cause needs to understand that their community will be the sole determinant of whether they succeed in their goals. This is even true for most small businesses in operation today. Getting on the right foot with your community is all about building inroads.
This is where a call center service comes in. A call center service can be deployed to increase or improve the donor engagement experience. This is because a call center will have the manpower and time on hand to engage your donors in meaningful conversations.
After all, top-quality call centers, such as Always Answer, train their live agents to be communications specialists. In fact, by combining its highly trained live agents with a special feature built around personalized action (more on this later), Always Answer can help you foster stronger connections.
In addition to the above, a fundraising center needs a call center because such a service provides increased availability and consistency.
Increased Availability
Simply put, your fundraising center will never be able to match the availability of a call center. This is true whether you have a dedicated team of volunteers or full-time employees. Why is this the case? For starters, top-quality call center services usually comprise various call centers spread throughout different time zones.
Live agents man this network of call centers at all hours of the day. While you and your fundraising team are sleeping, your call center service will be hard at work, taking calls and possibly making donations.
A common misconception is that donations stop coming in after regular working hours. However, this is a small-minded view of the actual situation. In reality, people get off work at different hours of the day and night, meaning they are in contact around the clock.
By increasing the availability of your fundraising center, you are making it possible for every interested individual to have a chance to support your cause.
A call center service can work on your behalf even when you are on:
- Vacation time
- Sick leave
- Weekends
- Holidays
Consistent Call Flow Quality
As mentioned earlier, a call center service can increase the availability of your fundraising center and bring consistency to it, but what exactly does consistency mean in this scenario?
Consistency equates to consistency in call flow quality and direction. Simply put, you can only answer so many calls before your enthusiasm drops; nobody has the energy to maintain the same intensity for each call. However, a call center service employs large cadres of live agents who specialize in providing better customer support.
You can rest assured that they’ll be able to deliver a consistent enthusiasm and friendliness that no one person could ever hope to match. In addition to the energy brought to each call, call center live agents are trained to follow whatever call script they are given.
This means that over time, your donors and callers will know exactly what to expect whenever they call in. This consistency will help further reduce the anxiety that many claim they experience when having to make or answer a call.
Personalized Action
We mentioned earlier a special feature that Always Answer provides. This feature is built around personalized action; we will now discuss what exactly this means, but not before discussing one key feature that Always Answer has available.
The feature in question can help you gather information to better understand your community and donors. By using this information and directly addressing caller and donor grievances, you can improve your services.
Call Center Features That the Fundraising Center Can Benefit From
Call centers need specific features to increase their capabilities as fundraising centers; simply answering incoming calls will not be enough. However, a call center service needs to offer two specific features to truly be worth hiring.
The two required features are a data gathering service, for example, through customer surveys, and the ability to take your custom call script and implement it.
These two features in tandem give your fundraising center:
- A reliable way to know what is working and what isn’t
- The ability to have each call fit your cause or brand
- A way to interact with donors and callers beyond just accepting donations
Customer Surveys and Custom Scripts
What you should know is that the call center service offers a customer survey feature. This feature requires you to work with the Always Answer team to develop a series of questions that can be used to determine which areas of your fundraising center need improvement.
Upon developing your survey, Always Answer will use its network of live agents to call your donors and ask them your survey questions. Whatever insights you gain from the survey calls can then be used to improve your custom call script, making it more personalized and resonating better with your callers.
The personalized action we mentioned in previous sections is the ability to have your custom scripts activated with each call. However, all the best features in the world won’t do you much good unless you have a strategy in place for them.
Strategies for Bringing Success to the Fundraising Center With a Call Center Service
Strategic implementation is key to ensuring the success of your fundraising center. Custom scripts should be meticulously crafted to maintain a seamless flow while incorporating a clear and compelling call to action.
Understanding the audience is crucial for tailoring scripts to resonate effectively. Additionally, leveraging bilingual answering capabilities can broaden the reach and impact of fundraising efforts, catering to diverse donor demographics.
By adhering to these strategies, the fundraising center can maximize the effectiveness of its call center service, fostering deeper donor engagement, driving increased contributions, and ultimately achieving its fundraising objectives with greater efficiency and success.
The Best Call Center Service for the Fundraising Center
Always Answer stands out as the premier answering service for any fundraising center because it provides all of the features and benefits discussed in this post. With a dedicated team of highly trained agents, we offer personalized support tailored to meet each fundraising center’s unique needs and goals.
Our cutting-edge technology ensures seamless call handling, efficient script implementation, and comprehensive bilingual answering capabilities. Moreover, our strategic approach focuses on understanding the audience and delivering compelling call-to-action messages that drive donor engagement and maximize fundraising success.
Backed by years of experience and a proven track record of results, Always Answer is the trusted partner for fundraising centers seeking superior call center solutions. The best part is that integrating Always Answer into your business is simple and easy.
How to Get The Best Call Center Service for the Fundraising Center
Getting the best call center service for your fundraising center doesn’t require much from you. All you need to do is fill out our short form to contact us. After spending a few minutes entering your information, you can expect an answer from one of our representatives within 24 hours.
From there, our team will work with you to seamlessly integrate Always Answer and its capabilities into your daily workflow. Thanks to Always Answer’s simple payment plans, you’ll have a good estimate of your monthly bill, helping you stay on budget.
