February 15, 2019

How Can Your Custom Messaging Help Your Business?

Woman using custom messaging on her phone

Perhaps you have heard of custom messaging. Maybe you have even heard lofty claims about how it can help you and your business. Or maybe you’re only just now hearing about it for the first time.

Regardless of your past experience with custom messaging, it can often create more questions than answers in our clients.

Often, when we hear ‘custom’ anything, we tend to think one of two things: either it is expensive, as it is uniquely created for each specific customer, or it is overly automated and difficult to use – and should, therefore, be avoided.

Actually, custom messaging is the happy medium of the two above stereotypes. Meaning it is not overly expensive, nor it is so far automated that it will frustrate your customers or badger them with unneeded information.

If you want to learn the truth about custom messaging and how it can help your business run more smoothly, then read on. Or see our other informational posts about our services, call centers, and more, here.

What is Custom Messaging?

Custom messaging is a fast and highly targeted way to communicate information with your customers and can be added to many of our other services.

Let’s say you want to send out a promotion or a special to your clients or to just a subset of your clients.

Are you going to type out each message, email, or text individually? What if you are sending the message to hundreds of clients, or more?

Maybe in the past you would have had to type out each individual message, or copy and paste each, then returned through every single one to edit and personalize them – but you don’t need to do that anymore. Not when you have Always Answer and our targeted custom messaging.

Custom messaging can be used for auto-responses, statuses, steps in a sequence, events, invites, promotions, and more. In fact, its uses are almost boundless.

Custom Greetings and Custom Messaging

Custom greetings can actually save you money versus traditional call center costs, as an automated custom greeting is pre-recorded and can help you screen calls.

Maybe you want it to state your hours and location – that way, all of the customers calling with those specific questions will get the answers they seek before they ever speak with an employee.

This saves you and your employees time, and therefore, money.

Maybe you want your custom greeting to simply direct your caller to perform some action, like pressing the extension of their recipient or choosing an option that narrows down where that call will go.

These avenues can streamline your calls and call system, all without adding additional work to you or your workers, and often, eliminating the need for a full-time call center or answering service.

Custom Scripts and Custom Messaging

Custom greetings aren’t the only helpful custom messaging that Always Answer offers. We also create custom scripts to best serve you, your business, and your many callers.

With a custom script, we can draft a call flow for a seamless call experience that is tailored by your caller’s responses. We can work with your needs, knowledge, and instructions to create the perfect custom script.

We can even use location services to share your closest business location with the caller, along with directions to that location so they can easily find you.

This is very helpful when your customers want something right away, but need to know how to reach you, find you, or purchase from you.

We don’t want you to ever lose a sale or client again because of busy phone lines or mistakes in answering.

That’s why we can simultaneously view your website and information while we speak to your callers, ensuring that not only do you have a custom script but that all the information is reliable and accurate. Two things your customers deserve.

Other Features with Custom Messaging

In addition to custom messaging, custom greetings, and custom scripts, Always Answer also offers:

  • 24/7 live service
  • Bilingual agents
  • Call recording for quality assurance
  • Email, text and fax delivery
  • Toll-free numbers
  • Voicemail
  • Online account access
  • Web on-call scheduling
  • Live call transfers
  • And more

Always Answer is really unlike any other communications or live answering service company because we treat your business like it’s our business.

Let Always Answer Personalize Your Communications

If you want your communication process to be more personalized, more custom, and more accurate, then call us today at 800-606-9898.

Or, visit our website for pricing details, a seven-day free trial, or more information about our services.