September 26, 2014

Get a Better Return on Your Telemarketing Investment

Telemarketing can represent a significant chunk of your marketing budget, so it’s critical to make sure those dollars count. This means knowing when telemarketing is the best way to reach out to your customers and when another form of marketing — such as online advertisements or traditional ads on TV or radio — is the best option. Here’s how to best capitalize on your telemarketing investment.

Know When Telemarketing Is the Best Method for Reaching Customers 

Telemarketing is highly effective in reaching certain customer bases, including demographics that don’t typically spend much time on the Internet. This includes many individual customers, as well as B2B customers. Individuals that fit this demographic include the elderly. B2B customers usually seek relationships, over simple sales. These customers are ideal candidates for telemarketing campaigns.

Stay Current on Telemarketing Trends 

Trends in telemarketing are moving away from sales-based calls into relationship-building calls. However, this isn’t the only trend to be aware of. Take time to study the current trends in telemarketing, and select an outsourced call center that can help you stay abreast of changes in the industry. Other trends include an increase in technology, such as super fast computers to offer customers fast answers to their questions, and state of the art software that gives telemarketers more information regarding the product, the customer, or the company in general.

Continually Improve the Communications Skills of Your Telemarketing Staff 

Telemarketing isn’t the easiest job in the world. Great call centers give employees continual training on becoming better communicators, as well as motivation to keep a positive attitude when people on the other end of the line can often be negative. Find a call center that offers high-level training, including company-specific training on your corporate culture, new product lines, and the demographics of your customer base.

With these key factors in mind, you can easily improve the return on your telemarketing investment.