October 16, 2013

Why Provide Answering Services in Multiple Languages?

While English is common among many customers in the United States, customers who speak languages other than English are a largely underserved market. Offering answering services in multiple languages shows your customers that you care about their comfort and knowledge about your business. Even if all of your customers speak English, some might be more comfortable speaking in their native tongue, if English is not their first language. You can provide every customer with the services they need when you make translations a priority.

Rather than expecting your customers to have a translator, or assuming that they understand important information about your products and services, you can hire a third party to translate for you. Many call centers have services in languages other than English, making this a simple process for business owners.

For example, many call centers in San Antonio have Spanish translators, due to the city’s relatively close proximity to Mexico and the language diversity in the area. Business owners who provide translation services put their customers’ needs first. You could gain more business and a professional reputation for supporting diversity with call translators.

Professional translators are able to explain important information about your products, or a medical procedure your patients are scheduled for, without relying on an amateur translator, such as a family member, to sort through this information on their own. A greater understanding of the services you provide will also prevent mix-ups from occurring, saving you time on fixing misunderstood orders or rescheduling missed appointments.

You can save time and ensure that every customer is comfortable speaking with your company, when you make language translations a priority.