March 8, 2015

The Benefits of Having Customer Testimonials on a Business Website

Today’s consumers might seem more vocal than they were in the past, when it comes to customer service and overall shopping experiences. In the past, consumers would share positive and negative experiences by word of mouth with their friends, family, and co-workers. While some still do this, nowadays more people express themselves through social media sites, customer feedback sites, such as Angie’s List, and testimonials left on the business’s website.

In fact, most people looking for a particular product or service online base their decision largely on the information shared by other consumers. Having a place on your website where customers can share their experience with your business is a wonderful tool. You are able to receive praise for your hard work, as well as the opportunity to resolve any problems and issues posted, and communicate outcomes and resolutions to the original posts. Not only are customer testimonials vital for business-to-consumer operations, but they are becoming equally as important for business-to-business operations.

In addition, search engines index specific keywords and keyword phrases from the customer testimonials and tie these into search engine results. For instance, if someone is searching for an answering service in San Antonio, they quickly see information in the search results on how various companies were able to assist other businesses by the content indexed from customer testimonials.

For more information on how customer testimonials can help your business, or to learn about customizable call center and customer support solutions for your business, contact Always Answer now by phoning 800-606-9898.