March 19, 2014

Call Centers Create Lifelong Customers

From the moment a customer hears about your company and looks at your products, you have 90 days. At a maximum, you get 120 days. This is the initial period you have to make a lifelong customer. Ninety days can get you a lifetime. Or, it can destroy it. It is extremely important during this period to utilize an answering service to help create these lifelong customers.

The types of questions new customers ask are basic, but necessary, in order to secure them. The questions you may be asked include:

  • Store Location
  • Password Reset
  • Product Use
  • Warranty Information
  • Billing Queries
  • Issues with Orders

Some of this data can be easily handled with voice recognition technology. You may think this cuts your costs. If you use a call center, though, it offers the customer assurance a machine cannot get. Even with simple questions, some people may need in-depth explanations or have further questions. A trained phone representative spends the time with the customers to answer these. While this occurs, the customer feels safe ordering from a company that offers individualized support.

An answering service offers various methods to support the needs of your potential and new clients. Among others, these include:

  • Dealer Locator
  • Order Entry
  • Appointment Confirmation
  • Customer Support

When you use a call center, your new customers feel secure in your company. This is especially important during the first 90 days. These few days are the opportunity given for a first impression. Call centers raise your retention rates and customer loyalty, and create lifelong customers.