January 9, 2015

Best Practices for Conducting Surveys

When done properly, surveys can give you a tremendous amount of valuable information about how the public and your customers view your organization. Surveys are useful for starting or improving community programs, promoting and expanding a business, and even tailoring the services of government agencies. Here are the best practices for conducting those useful surveys:

Determine What You Need to Know

Asking a lot of unnecessary information hurts the success of your survey in two ways. First, it makes the questionnaire too long, which leads to a higher dropout rate among participants. Second, it delivers you so much information that it is difficult to process it and make meaningful use out of it after the surveys are complete. Only ask questions to which you have a legitimate need to know the answers.

Use Professional Call Handlers

Professional phone answering services and calling services lend your survey credibility. Phone skills aren’t something everyone is born with — it takes training and experience to make people feel comfortable answering questions on the phone, especially if those questions are of a personal nature. Invest in professional calling services to give your survey a better chance of success.

Be Transparent about How the Information Will Be Used

If participants in the survey are well informed on how the information is going to be used, they’ll be more likely to offer up their thoughts and opinions. Create a brief explanation about this for your calling agents to give participants before the survey begins.

When you need experienced, professional phone answering services or outbound callers to conduct a survey, contact Always Answer at 800-606-9898. Our experienced phone professionals can improve the chances of gleaning a statistically relevant number of respondents to your survey so that the endeavor is a success.