What separates the so-so or mediocre law firm from the biggest, most reputable firm in town? In addition to offering stellar legal services, the most successful firms have practices in common — they love what they do, they invest in other people, stay up to date with the times, and operate with integrity at all times.
Establish Yourself in a Client Base You Enjoy
Some lawyers enjoy working with everyday folks and protecting their interests. Others enjoy working with society’s upper crust. Both of these are fine, but in order to be successful you must be passionate about your client base. Find a base of clients you have a heart for representing.
Invest in the Employees You Hire
From the receptionist to the head researching paralegal, employees are the backbone of any business. From the onset, you need to invest in a legal answering service to handle your calls professionally and courteously, no matter who is calling. As you add employees, make sure they get the training and nurturing they need to grow with the company as it enjoys success. Happy employees work harder and produce better work.
Stay Up to Date on Technologies
Some firms make the mistake of finding a certain level of technology they’re comfortable with, and failing to update those technologies as things change. Periodically research the technologies you’re depending on to get business done, and be ready to invest in new technologies that improve your ability to offer better services.
Protect Your Credibility and Integrity
No matter how long your law firm has been around, it only takes a single lapse in ethics to tarnish your good name. Regularly hold meetings explaining the importance of acting with integrity in all that the firm does. Don’t let your great firm go down to bad judgment.
It takes time to garner the lion’s share of a market, but law firms that stick to these guidelines are on the right path to success.